Even if you lived under an internet rock, I’m sure you’ve already heard the vile nonsense that Abercrombie & Finch CEO (I don’t care to Google or mention his name) let’s just call him Douche Bag Of The Week has spewed recently.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids… Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
And this is an actual adult over the age of 13 that is speaking like this. They admittedly don’t carry women’s clothes in over a size 10, because according to DBOTW, that’s just not “cool.” The thing is, I don’t care about DBOTW. I almost don’t even blame him for the nonsense. Well, I blame him for preying on high-schoolers and encouraging a bully slash exclusive judgy culture; but the way I see it is, there are zillions of losers just like him that spew hateful garbage about superficial things all the time, he’s just one of the jokers. I blame us. More specifically I blame the superficial world of people who wear his brand and make him rich which gives him a platform and makes him relevant. Because otherwise he’d just be some troll with nothing but his sad sorry self.
We sort have let him get away with this for too long. This isn’t the first time that DBOTW has sung a similar tune, in 2006 he said,
“…That’s why we hire good-looking people in our stores, good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”
So basically since at least 2006, and probably since the store’s inception he’s made it clear there’s a cool club and a not cool club and all you have to do to gain entry is not be curvy and waste a ton of money on nothing special clothes.
I applaud the numerous bloggers and media outlets and random Facebook friends that have called this joker out- and for those who want to be a human billboard for the most obnoxious store out there (if those gigantic shutters and deafening music didn’t tip you off that it’s douchbag central in there), then you deserve to look like a tool. And I’m not going to say that I hope people throw flour or scarlet paint on you like they do for people who wear fur, because then I’d be just as douchey as them. Just don’t bring your misogynistic fatty hating jargon near mine nor my children’s closet.